VetValue Grow
All successful practice owners must devote time and energy to the process of learning the business of veterinary medicine, including how to think like an owner of a veterinary business. VetValue's Grow platform provides the resources and setting to sustain those who are committing a career of learning in the business of veterinary medicine.
Do you know what your practice is worth?
Generating profit and building equity value is not what draws most practice owners to the field of veterinary medicine. For most, caring for patients is the focus, with mastery of the business an after-thought. Yet drowning in business ownership under debt you have personally guaranteed is no picnic either. Striving to improve business practice is more important today than ever before for practice owners and leaders.
Most practice owners are managing their businesses without a clear, current, buyer's-eye view of what their practice equity is worth. That creates two problems. First, decisions get made by instinct without a clear analytical framework. Second, when the time comes to sell — whether that's two years from now or fifteen — owners discover too late that factors they could have addressed years earlier are limiting their outcome.
It tells you what's driving your value, what's limiting it, and where the most impactful improvements are.
Practice owners who track their valuation annually — and use it to guide operational decisions — are likely to achieve better outcomes than those who value their practice for the first time when they're ready to sell.
The worth of a practice valuation
A periodic practice valuation that clearly identifies the sources of value, and is tuned to the current market, is an indispensable tool for a business owner assessing the impact of current business practices and planning for success in the future.
The problem is that valuing a unique business takes experience, and market data. Brokers may have the market data but see valuations primarily as a marketing technique to secure clients. CPAs or CVAs don’t have access to the transaction data so even though they have the requisite financial expertise, they can only provide theoretical valuations, rather than actionable valuations. Practice buyers will value your business as well, but they may also be a competitor who can hurt your business with what they learn.
We built a valuation engine for the industry tied to market data that serves the veterinary business owner. Whether free or for-commission, our valuation reports are efficient and specifically useful to the business owner.
What you earn
Normalized EBITDA
What the market pays
Market Multiple
What it's worth
Practice Value
A valuation is useful because it separates these two halves. Some of what sets your multiple is outside your control. Most of what sets your EBITDA is within your control.
Valuation options
Best for: Getting a quick directional estimate, discreetly
Answer a handful of questions and receive a market-based valuation range for your practice within minutes — no sales call, no strings. It's a starting point, not a comprehensive analysis.
Best for: Owners comfortable with their financials who want an accurate, affordable report
Accurate Practice Valuation Analysis Report. The APVAR delivers a highly accurate practice valuation at a price point that makes annual tracking practical. It's the right choice for owners who have a solid understanding of their own financial metrics and want a credible, independent valuation they can use for planning purposes.
Best for: Owners who want the most complete picture but lack a firm understanding of their numbers
Comprehensive Accurate Practice Valuation Analysis Report. The CAPVAR gives you an accurate valuation conclusion and a complete buyer's-eye analysis of your practice — including specific value drivers, KPI benchmarking against industry averages, and tax planning analysis. It includes consulting services for data input and report interpretation.
All three use the Comparable Transactions Analysis methodology — which means they're based on real veterinary practice sale data, not theoretical projections. VetValue has access to over $1 billion of proprietary veterinary practice transaction data.
Beyond the valuation
For when you need a specific answer from a vetted expert.
A growing collection of expert-created content built specifically for veterinary practice owners — best practices, decision support tools, legal templates, how-to guidance, and aggregated industry data. Topical and searchable. No courses. No curriculum. No time wasted.
Practice Management Knowledge Library
For when you need accountability, benchmarking, and peers who understand exactly what you are going through.
A small cohort — typically seven to twenty practice owners — curated to be similar in size and service focus, but deliberately non-competing. Members execute restrictive covenants, including non-solicits and non-competes, share financial data, benchmark KPIs, and hold each other accountable. Each PMG has its own private virtual clubhouse and library, with all of the legal, communication, and administrative tools available to facilitate productive and safe collaboration and networking.
The private PMG clubhouse
For when you need perspective from peers who understand what you're navigating.
Private, disclosed forums where independent practice owners and aspiring practice owners can connect, ask questions, and share perspective — without vendors, consolidators, or corporate-affiliated practices in the room.
Inside a Practice Leader Community
“Participating for many years in a study group was, by far, my best decision as an owner, enabling me to better grow my practice, and its value, by many times and, better yet, help me make some very valuable lifelong friendships.”
The EcoSystem app
Practice ownership does not happen at a desk. The VetValue EcoSystem app puts the same platform in your pocket, with notifications so you hear about the things that matter while they are still happening.



Follow activity on your sale as it moves, without waiting for the next scheduled call.
Get notified when your Clubhouse has new discussion, shared documents, or a meeting change.
Answer a peer's question when you have five minutes, not when you are back at a computer.
Available to all EcoSystem members. Sign in with the account you already use on the platform.
Who Grow is for
Whether you're two years into ownership and trying to build the right operational foundation, ten years in and ready to start building value more deliberately or beginning to think about what a transition might look like in the next few years — Grow meets you where you are.
Every VetValue member gets limited access to a Free & Easy practice valuation and the Practice Owner Knowledge Base at no cost.
Premium membership at $99/year unlocks the full Practice Management Knowledge Library, Practice Leader Communities, and discounts for Practice Management Group participation.
Common questions
Commission a valuation report
APVAR and CAPVAR are both built on real veterinary transaction data. Which one fits depends on how well you know your own numbers — send us the basics and we'll point you to the right one.
Closing thought
Start with a free valuation. It takes less than five minutes and requires no financial documents, no sales call, and no commitment. You'll have a market-based range in your inbox within 48 hours.