$1B+Proprietary transaction data behind every valuation
3Ways to know what your practice is worth
$99Per year for full EcoSystem access
AnnualThe valuation cadence that changes outcomes

Do you know what your practice is worth?

Most owners don't know what their practice is worth, what's driving that number, or how to improve it. All of these things are fixable.

Generating profit and building equity value is not what draws most practice owners to the field of veterinary medicine. For most, caring for patients is the focus, with mastery of the business an after-thought. Yet drowning in business ownership under debt you have personally guaranteed is no picnic either. Striving to improve business practice is more important today than ever before for practice owners and leaders.

Most practice owners are managing their businesses without a clear, current, buyer's-eye view of what their practice equity is worth. That creates two problems. First, decisions get made by instinct without a clear analytical framework. Second, when the time comes to sell — whether that's two years from now or fifteen — owners discover too late that factors they could have addressed years earlier are limiting their outcome.

A valuation isn't just a number. It's a diagnostic.

It tells you what's driving your value, what's limiting it, and where the most impactful improvements are.

Track it annually

Practice owners who track their valuation annually — and use it to guide operational decisions — are likely to achieve better outcomes than those who value their practice for the first time when they're ready to sell.

The worth of a practice valuation

You can't manage what you can't measure.

A periodic practice valuation that clearly identifies the sources of value, and is tuned to the current market, is an indispensable tool for a business owner assessing the impact of current business practices and planning for success in the future.

The problem is that valuing a unique business takes experience, and market data. Brokers may have the market data but see valuations primarily as a marketing technique to secure clients. CPAs or CVAs don’t have access to the transaction data so even though they have the requisite financial expertise, they can only provide theoretical valuations, rather than actionable valuations. Practice buyers will value your business as well, but they may also be a competitor who can hurt your business with what they learn.

We built a valuation engine for the industry tied to market data that serves the veterinary business owner. Whether free or for-commission, our valuation reports are efficient and specifically useful to the business owner.

What you earn

Normalized EBITDA

  • Sustainable cash profit
  • Operating margin
  • Owner compensation adjustments
  • One-time and non-operating items removed

What the market pays

Market Multiple

  • Practice size and revenue growth
  • Clinical team stability and tenure
  • Local market position
  • Buyer demand and interest rates

What it's worth

Practice Value

  • Determined by market factors, and practice specific factors
  • Moves as either input moves

A valuation is useful because it separates these two halves. Some of what sets your multiple is outside your control. Most of what sets your EBITDA is within your control.

Valuation options

Three ways to know what your practice is worth — from a quick, free estimate to the most comprehensive and owner-focused valuation in the industry.

Free & Easy Valuation

Best for: Getting a quick directional estimate, discreetly

Answer a handful of questions and receive a market-based valuation range for your practice within minutes — no sales call, no strings. It's a starting point, not a comprehensive analysis.

APVAR

Best for: Owners comfortable with their financials who want an accurate, affordable report

Accurate Practice Valuation Analysis Report. The APVAR delivers a highly accurate practice valuation at a price point that makes annual tracking practical. It's the right choice for owners who have a solid understanding of their own financial metrics and want a credible, independent valuation they can use for planning purposes.

Methodology

All three use the Comparable Transactions Analysis methodology — which means they're based on real veterinary practice sale data, not theoretical projections. VetValue has access to over $1 billion of proprietary veterinary practice transaction data.

Beyond the valuation

Knowing your number is the starting point. Building toward a better one is where Grow comes in.

Practice Management Knowledge Library

For when you need a specific answer from a vetted expert.

A growing collection of expert-created content built specifically for veterinary practice owners — best practices, decision support tools, legal templates, how-to guidance, and aggregated industry data. Topical and searchable. No courses. No curriculum. No time wasted.

Knowledge Library shelf image

Practice Management Knowledge Library

Practice Management Groups

For when you need accountability, benchmarking, and peers who understand exactly what you are going through.

A small cohort — typically seven to twenty practice owners — curated to be similar in size and service focus, but deliberately non-competing. Members execute restrictive covenants, including non-solicits and non-competes, share financial data, benchmark KPIs, and hold each other accountable. Each PMG has its own private virtual clubhouse and library, with all of the legal, communication, and administrative tools available to facilitate productive and safe collaboration and networking.

PMG virtual clubhouse image

The private PMG clubhouse

Practice Leader Communities

For when you need perspective from peers who understand what you're navigating.

Private, disclosed forums where independent practice owners and aspiring practice owners can connect, ask questions, and share perspective — without vendors, consolidators, or corporate-affiliated practices in the room.

Practice Leader Communities forum

Inside a Practice Leader Community

"
“Participating for many years in a study group was, by far, my best decision as an owner, enabling me to better grow my practice, and its value, by many times and, better yet, help me make some very valuable lifelong friendships.”

— Michael Palescandolo, Practice Owner

The EcoSystem app

The EcoSystem travels with you — on your phone.

Practice ownership does not happen at a desk. The VetValue EcoSystem app puts the same platform in your pocket, with notifications so you hear about the things that matter while they are still happening.

The EcoSystem app home screen showing announcements, The POC, and the Practice Management Knowledge Library
Announcements, community, and the Knowledge Library on one home screen.
A PMG Clubhouse group conversation in the EcoSystem app
Your PMG Clubhouse conversation, with replies as they arrive.
A discussion thread in The POC, the Practice Owner Community
The POC — the wider Practice Owner Community forum.

Connect

Follow activity on your sale as it moves, without waiting for the next scheduled call.

PMGs

Get notified when your Clubhouse has new discussion, shared documents, or a meeting change.

Communities

Answer a peer's question when you have five minutes, not when you are back at a computer.

Available to all EcoSystem members. Sign in with the account you already use on the platform.

Who Grow is for

Built for practice owners at every stage — not just the ones thinking about selling.

Whether you're two years into ownership and trying to build the right operational foundation, ten years in and ready to start building value more deliberately or beginning to think about what a transition might look like in the next few years — Grow meets you where you are.

Free access gets you started

Every VetValue member gets limited access to a Free & Easy practice valuation and the Practice Owner Knowledge Base at no cost.

Premium membership is where the full value is

Premium membership at $99/year unlocks the full Practice Management Knowledge Library, Practice Leader Communities, and discounts for Practice Management Group participation.

Common questions

Questions owners ask before they start.

What's the difference between the Free & Easy Valuation, APVAR, and CAPVAR?
The Free & Easy Valuation is a free, directional estimate you can get in minutes with no financial documents required. APVAR is a paid, accurate valuation report built for owners who already know their numbers. CAPVAR includes everything in APVAR plus a full buyer's-eye analysis, KPI benchmarking, and consulting support.
How much does access to the Knowledge Library cost?
The Knowledge Library is included with EcoSystem membership, which is $99 per year.
Do I need to be planning a sale to use Grow?
No. Grow is built for practice owners at every stage of ownership, not just those preparing to sell.
How often should I get my practice valued?
Owners who track their valuation annually, and use it to guide operating decisions, are likely to see better sale outcomes than owners who wait until they're ready to sell.

Commission a valuation report

Tell us about your practice and we'll recommend the right report.

APVAR and CAPVAR are both built on real veterinary transaction data. Which one fits depends on how well you know your own numbers — send us the basics and we'll point you to the right one.

  • No obligation, and no sales sequence
  • EcoSystem members receive discounted pricing
  • Not ready for a paid report? The Free & Easy Valuation takes minutes

Closing thought

The best time to know what your practice is worth was five years ago. The second best time is now.

Start with a free valuation. It takes less than five minutes and requires no financial documents, no sales call, and no commitment. You'll have a market-based range in your inbox within 48 hours.