Membership
Every tier is designed to deliver real value at its price point. Start with free access and upgrade when the time is right.
Your options
No time limit. No credit card.
Complimentary membership gives you immediate access to the VetValue platform and a meaningful starting point for understanding your practice's value.
Who it's for: Practice owners who want to explore the platform, get a directional sense of their practice's value, and decide whether a paid membership makes sense. No time limit. No pressure to upgrade.
Less than the cost of a single consulting hour.
At $99 per year, EcoSystem membership is one of the most accessible investments a practice owner can make in the business side of their practice.
Who it's for: Practice owners who are serious about building a more valuable, better-run practice and want ongoing access to expert content, peer community, and analytics tools.
$399/year for non-members, EcoSystem membership included.
A Practice Management Group is the highest-engagement option VetValue offers — and for owners who participate consistently, it's consistently described as among the most valuable investments of their ownership career.
Who it's for: Practice owners ready to build enduring professional relationships with industry peers, wanting structured accountability and regular benchmarking, committed to measurable improvement over time.
Side by side
| Feature | Complimentary | EcoSystem | PMG |
|---|---|---|---|
| Annual cost | Free | $99 | $299 / $399 |
| Free & Easy Valuation | ✓ | ✓ | ✓ |
| Knowledge Base — limited | ✓ | ✓ | ✓ |
| Knowledge Base — full | — | ✓ | ✓ |
| Practice Leader Communities | — | ✓ | ✓ |
| Discounted APVAR / CAPVAR | — | ✓ | ✓ |
| Full member directory | — | ✓ | ✓ |
| PMG placement | — | — | ✓ |
| Private PMG Clubhouse | — | — | ✓ |
| Legal framework | — | — | ✓ |
| KPI benchmarking tools | — | — | ✓ |
| Meeting coordination & speakers | — | — | ✓ |
A note on value
VetValue exists to serve practice owners and leaders — not to maximize subscription revenue. At $99 per year, EcoSystem membership costs less than a single hour with most veterinary business consultants. The PMG fee reflects the curation, infrastructure, and platform support that makes a study group productive rather than just occasionally interesting. For context: comparable peer group programs in the veterinary industry can cost many thousands of dollars annually.
Connect pricing is separate from EcoSystem membership.
VetValue Connect operates independently from EcoSystem membership. Connect fees are transaction-based and vary by service level: Discount Brokerage, Full-Service Brokerage, and Strategic Financial Advisory. All Connect fees run 45–70% below the traditional broker standard.
Common questions
Where to start
Complimentary membership gives you a free practice valuation and a genuine look at what the platform offers — with no time limit, no credit card, and no obligation to upgrade.